A host of the town’s leading businesses are heading to France next month to encourage investment in Croydon.

Develop Croydon, a private sector consortium which promotes the town, is going to Cannes from March 11 to 14 as part of the 2014 MIPIM conference.

This will be the fourth time the group have attended the event and will be aiming to strike deals with investors following on from the success of previous years.

The companies will be hoping investors are impressed with the £1 billion redevelopment plans of the town’s shopping centre and plans to build nearly 10,000 new homes.

Richard Plant, chairman of Develop Croydon, and partner of Stiles Harold Williams, said: “These are exciting times for Croydon and the town and borough is braced for a momentous period in its history.

“Westfield and Hammerson’s plans to redevelop the Whitgift Shopping Centre are acting at the catalyst for the regeneration of Croydon as a whole.

“The support for the Develop Croydon delegation at this year’s MIPIM demonstrates the growing confidence in Croydon’s future. Perceptions of Croydon are changing quickly and investors are increasingly coming to recognise that the town represents London’s biggest opportunity.”

For more information visit croydonatmipim.com