A Croydon-based business is backing the NSPCC’s Underwear Rule campaign.

The charity’s initiative is designed to encourage parents to speak with their children about keeping safe from sexual abuse.

Pickfords, a removals and storage firm, is supporting the campaign by promoting it on their packing cartons.

The key points of the NSPCC Underwear Rule spell out PANTS.

The ‘P’ stands for ‘privates are private, the ‘A’ stands for ‘always remember your body belongs to you’, and the ‘N’ stands for ‘no means no.’

‘T’ stands for ‘talk about secrets that upset you’, and ‘S’ means ‘speak up, someone can help.’

For more information visit: www.nspcc.org.uk/underwear