Popular TV show Dragons' Den is about a get a new member - and it's a familiar face for people in south London.
Crystal Palace chairman Steve Parish is joining the hit BBC entrepreneurial show.
The football boss will join Peter Jones, Deborah Meaden and Touker Suleyman as budding business owners pitch their best ideas.
Mr Parish said: "I'm thrilled to become a dragon and really excited to meet the entrepreneurs in this series, see what ideas they bring to the den and how I might be able to help them grow."
The football boss will be accompanied by former banker Jenny Campbell as the new investors for the BBC2 show's 15th series
Campbell is the founder and chief executive of YourCash, a cash machine company.
Dragons' Den airs later this summer.