The Queens Hotel is under threat of being demolished and replaced with a new building.

If it sounds like you have heard this before, that is because you have.

In October last year, plans to demolish the 150-year-old Upper Norwood hotel were rejected by Croydon Council "on the grounds of overdevelopment and massing" combined with a lack of parking.

RELATED: Plans to demolish 150-year-old South Norwood hotel rejected

Now a fresh planning application has been submitted by property agency GVA on behalf of the hotel's owner, Euro Hotel.

"In response to the first stated ground of refusal, the height of the spine block has been reduced, and the quantum of rooms has been decreased by 35 rooms to 495 rooms," the application said.

"The visual impact of the development is therefore reduced and when tested from local views, no harm to the conservation area results.

"A number of different elevation treatments have been tested, with a simpler palette of materials being preferred by your officers.

"We are confident that the final submission fully response to the first ground of refusal."

RELATED: Demolition of Queen's Hotel is back on the agenda

The application entails the demolition of existing buildings to the centre and rear of the site and the construction of a new spine building.

This would leave the hotel with a total of 495 rooms instead of the 530 originally proposed (it currently has 334 rooms).

Another reason the previous application was struck down was the lack of parking spaces.

Euro Hotel believe these issues have been addressed this time around.

"To address insufficient parking concerns, subterranean on-site parking has now increased to 207, which is an uplift of 37 spaces from the previous scheme," the application said.

"A further level of basement car parking is provided."

There will also be an increase for coach parking, from two spaces to five.