A bid to transform Croydon's skyline with four new diamond shaped skyscrapers will be officially launched at a property festival in Cannes.
The £500million development in Cherry Orchard Road includes plans for potentially the tallest residential tower in London at 52 storeys.
It has been designed by Ken Shuttleworth, who worked with Sir Norman Foster on the Gherkin building and will be launched in Cannes next Tuesday.
The plans were announced weeks after Howard Holdings said it wanted to build a 60-storey tower at the Whitgift Centre and plans for a 44-storey structure being built in Wellesley Road were passed.
The new residential towers will contain 1,300 homes which will be a mix of private and affordable housing. There will also be another two residential towers and an office block.
The scheme also includes a public park and developer Menta has proposed a new station plaza for East Croydon with shops, restaurants and bars at ground level, which will link existing bus, taxi and tram services with the station.
It has also been granted planning permission for a new Royal Mail sorting office to be located close to the site.
The scheme was first launched in March last year but was withdrawn over concerns about the tower's height. The revised plans show that the tallest tower has been moved to the middle of the development to minimise loss of daylight to existing residents.
Menta is carrying out a public consultation with residents over the next two weeks and said it will submit a planning application for the 1.5m sq ft development this summer.
Craig Marks of Menta said: "I am delighted to be part of Croydon's renaissance as it adapts to the needs and aspirations of its residents for the 21st century.
"The proposals have been developed to fully support Croydon Council's Vision 2020 and will contribute to a more attractive, cohesive and user friendly centre."
Councillor Tim Pollard, Croydon Council's cabinet member for regeneration, said: "Officers have been working with Menta over a lengthy period to ensure that the comprehensive development of Cherry Orchard Road can be brought forward for formal consideration by the council. We are looking forward to receiving Menta's planning application as expected this summer."