An iconic brand that took its first baby steps in Kingston 50 years ago has marked its birthday with balloons and a nappy competition.

Mothercare’s first shop was born at 23-25 Thames Street on September 19, 1961, after Iraqi-born businessman Selim Zilkha noticed a gap in the market for shops specialising in goods for parents.

He bought the Harris chain of pram shops to create Mothercare, which initially focused on maternity, but by 1990 had been expanded to cater for children aged up to eight.

Jayney Beasley, manager of the current Kingston store in the Bentall Centre, said: “All of us here in the store are aware that Mothercare first opened in Kingston and this is where the journey started, so I suppose we have all felt a bit special.

“Back in January I was searching the internet for any information on exactly where the first store was, as this is now the third site, and I was intrigued to know exactly where the original store was.”

The 1962 catalogue reassured expectant mothers that having a baby isn’t an illness, and when you are pregnant there is no reason why you do not do all your housework.

Another tip stated that “an occasional glass of sherry is permitted but fruit juices are very fashionable and much better for you”.

The company opened its first international store in St Gallen, Switzerland, in 1968 and now has more than 1,200 shops in 55 countries.

Mr Zilkha sold his interest in the Mothercare in 1982, and moved to America where he entered the energy market.