Football fans will be treated to a selection of south London ales this Saturday as Crystal Palace FC kick off their season at Selhurst Park.
The Eagles take on Watford FC with Palace hosting their first ever community day, which will include a host of different activities for people to take part in pre-match.
Fans will also get the chance to buy a selection of ales which have been specially brewed for the game.
Palace fans Simon Dale and Mark Russell, who set up the Cronx Brewery in New Addington, the first commercial brewery in the borough for more than 50 years, will be selling their new blonde ale.
The Kernel Brewery, also from South London and voted Brewery of the Year by The British Guild of Beer Writers, will be selling their Kernel Brewery Pale Ale.
It is the first time it has been sold at a football game. Neil Morrissey’s Pale Ale will also be available, with the celebrity conducting a tour of the bars around the ground before the match.
Crystal Palace co-chairman Stephen Browett said it was good to support something positive in the local community.
He said: “It is a mini-beer festival at Selhurst Park on Saturday. We have always had Palace Ale and Neil Morrissey is going to be there.
“Then we have got the Cronx, a brand new brewery in Croydon. Simon and Mark have brewed something especially for Palace and it will be the first time it has ever been served. It is very much South London and proud.
“Then we have Kernel. That was only started two years ago and that will be sold in bottles with the Palace Ale. So fans will have three great beers to choose from.
“All three of them are unique to us in football.”