Purley woman helps inspire next generation
7:40am Tuesday 4th September 2012 in News
A Purley resident has filmed a video to help inspire girls and young women to think about their futures.
Pinky Lilani, 58, from Purley, teamed up with Girlguiding UK to help promote their campaign which is finding more role models for young women.
A study conducted by the group found many girls aged seven to 21 lacked strong female role models and this was creating a lack of motivation towards their futures.
The group assembled an array of former guides, including Paralympic gold medallist Ellie Simmonds MBE, to praise the positive influence guiding had on their confidence.
They also filmed ten women from a range of different careers to speak about their individual journeys.
Mrs Lilani, who has founded a number of initiatives to celebrate the achievements of women in business, said role models are pivotal in career choices and successes.
She said: "If girls don’t see women in certain fields they don’t consider those fields as future choices. Conversely a lot of girls have told me how having read about or met an inspirational woman they have aspired to emulate their success "Role models are vital for widening career choices and raising aspirations and self belief. I think this campaign is hugely important."