JLS launch jewellery for charity (From Croydon Guardian)

JLS launch jewellery for charity

9:20am Saturday 7th November 2009

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Pop Idols JLS have launched a limited dog tag to raise money for charity.

For every tag fans buy, radio station Capital FM will give £1 to Help a London Child, a charity that supports disadvantaged children and young people in London.

The tags were designed by a bespoke jewellery company Jake Sanders of Gioia who made the signature jewellery the stars wore on the X Factor last year.

Help a London Child is hoping to raise £20,000 through the sale of the dog tags.

Croydon’s JB Gill told Johnny Vaughan and Lisa Snowdon on Capital Breakfast: “We’ve been so lucky with all the support we’ve had and now we want to support kids in London who need our help.

"We’re asking our fans to show some love and go out and buy our exclusive Dog Tags, so that we can make as much money as we can for Help a London Child this Christmas.”

Kate Crabtree, from the charity, said: “We’re so grateful to the boys and to Gioia for giving up their time to promote the Help a London Child Appeal.

"This year we’re focussing on making life better for the children living in our city.

"We hope to beat last year’s total of £170,000, through money can’t buy auction lots and fantastic initiatives like the JLS Dog Tags.”

Fans will be able to get their hands on the tag for £10 (plus postage and packaging) by visiting www.capitalfm.com.

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