A mum who launched an online kids clothing business after her having her first child has been shortlisted for Innovator of the Year award.

Leanne Curtis-Cobb, who lives in Croydon, has reached the final of the Specsavers everywoman in Retail Awards.

The mum-of-two launched QuackQuackMoo after having her first son Josh, now seven.

She said: "Soon after I had my first son Josh, I realised existing products were not designed to cope with everyday parenting issues as well as being fun and fashionable.

"I found myself using clothes that were poorly manufactured and that barely lasted a day without looking tatty. At this point I decided to create my own range of kids' products."

Mrs Curtis-Cobb, who is also mum to Finn, 4, will find out whether she has won the award at a ceremony at The Savoy next week, where the 'Woman of the Year' will also be announced having been chosen from the finalists.

Wendy Kingsford, store director of Specsavers North-End said: "We are very pleased to congratulate Leanne on her success in reaching the final of the everywoman in Retail Awards.

"Leanne is a shining example to other businesswomen from Croydon."

To see Mrs Curtis-Cobb's range of children's clothes, visit www.quackquackmoo.co.uk