Don’t you just love reading surveys? Apparently all of our political leaders have a negative popularity rating or – my personal favourite from recent years – most under 10s think Simon Cowell is more famous than God or the Queen.

There is no shortage of people asking your opinion on everything from your favourite restaurant to questionnaires asking how you’d rate a product you’ve just bought. I’ve just paid £45 for Fifa 15 – I give it three stars.

Spare us all the headlines about the BBC Price of Football survey this week – a lazy number-gathering exercise that proves very little.

At £50, the cheapest matchday ticket at Chelsea isn’t cheap, but what the survey fails to mention is the virtual impossibility of getting your hands on that ticket in the first place. Supply and demand raises the price in any other business, so why not in football?

To make the survey appear more scientific, its organisers threw in a few other matchday components into the mix – a pie, a cup of tea, a programme and a replica shirt.

AFC Wimbledon came in fairly middling in nearly every category for a League Two club. A season ticket costs £260 to £430, a matchday ticket £16 to £25, they charge a bog-standard £3 for a programme, a good value £1.30 for a cup of tea and rather mess up the whole pointless exercise by not offering a pie.

The shirt, at £45, may be the most expensive in League Two but for the extra credibility factor, an extra fiver is a small price to pay for being admired by your rival fans rather than getting the contemptuous look which would greet MK Dons attire.

But beneath the headlines come the real facts. Premier League crowds were the highest for the top flight since 1949-50 and Football League crowds overall were up by something like 135,000. So it seems more people than ever before can afford to watch the football.

Perhaps instead the BBC should have been doing a Price of Licence Fee survey. You can choose where to watch your football, you can’t choose whether you pay for that.